What is Digital Promotion?
Digital promotion uses social media, phones, and other electronic devices to advertise or sponsor a product or service. This includes those fancy electronic billboards that are alongside highways and heavily trafficked areas.
Digital marketing is the planning or overall scope of your plan to attract and retain customers. Digital marketer should take into consideration all the different platforms and types of devices like desktops, mobile phones, tablets, etc. Sometimes the focus is on a narrow segment like a local cable channel, or it can be more widespread. The digital component should be a part of your overall marketing strategy that can include open houses, outdoor advertising, print material, etc.
Digital advertising is any visual ad, written or video, that you see on the internet. This includes pop ups that appear before you can log onto your daily crossword puzzle or information about a new drug that comes into your Facebook feed. Sometimes these ads appear when you search for a new topic. They are distinguished (sometimes) by a small box that says “ad”. Advertising is part of the overall program of digital marketing.
Advantages of Digital Promotion
There are definite benefits to digital promotions.
Target – It will allow you to target the people you want to reach. It lets you zero in on the consumers by type including age or avocation. The choice is yours depending on the product or service you provide.
Global Perspective – The internet increases your audience. If you can provide what they want, it doesn’t matter where your clients or customers live.
Cost Effective – Compared to television advertising, digital is far more economical. Looking at traditional marketing measures, digital still wins.
Tools – There are a number of programs that allow you to judge your effectiveness. These apps will give you the details you need to know about where you are successful and where you are not. With that perspective, you can more effectively plan your ongoing business strategy about where to invest your time and money.
Personalize – Correctly planned, you can link your existing database of customers to your website. In that way you can steer them to specific offers. As your database grows and becomes more refined, you will have more information on each client’s preferences and target specific products or services.
Social Media Management – Social media can be one of your best friends if managed appropriately. Controlling the quality and quantity of your posts can engage the viewer into making a purchase. Sharing through reposts can increase your exposure without lifting a finger.
Evens the Playing Field – This is an opportunity that is available to almost any size business.