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Digital Promotion

What is Digital Promotion?

Digital promotion uses social media, phones, and other electronic devices to advertise or sponsor a product or service. This includes those fancy electronic billboards that are alongside highways and heavily trafficked areas.

Digital marketing is the planning or overall scope of your plan to attract and retain customers. Digital marketer should take into consideration all the different platforms and types of devices like desktops, mobile phones, tablets, etc.  Sometimes the focus is on a narrow segment like a local cable channel, or it can be more widespread.  The digital component should be a part of your overall marketing strategy that can include open houses, outdoor advertising, print material, etc.

Digital advertising is any visual ad, written or video, that you see on the internet.  This includes pop ups that appear before you can log onto your daily crossword puzzle or information about a new drug that comes into your Facebook feed.  Sometimes these ads appear when you search for a new topic.  They are distinguished (sometimes) by a small box that says “ad”.  Advertising is part of the overall program of digital marketing.