What is Digital Branding?

Digital branding is the process of using digital assets to create an online brand identity that can be expressed on virtually any digital channel, like your website, social media profiles, digital ads, and content marketing. Done right, digital branding enables you to create richer digital marketing campaigns and build a powerful presence in the digital sphere.

What Exactly is the Difference Between Digital Marketing and Digital Branding?

For many, it can be difficult to identify the difference between digital marketing and digital branding, since there are similarities between the two. So, here it is:

Digital marketing is designed to capture leads and sell products. Digital branding exists to build relationships and engage customers. You can learn how to build brand engagement in our guide.

In both cases, the end goal is to grow the customer base and maintain a healthy level of sales. But digital branding does it differently. Instead of simply highlighting the product’s benefits, it showcases the impact of the brand, as a whole. It reveals the brand’s values and culture – and makes an implicit connection between those core brand elements and the products it’s in business to sell.